Of course the truth is a corporate secret for both IFF and Estée Lauder. (and later IFF) perfumer Josephine Catapano. at the time but Youth Dew has also been associated by some with Ameringen-Haebler, Inc. Ernest Shiftan was senior perfumer at Ameringen-Haebler, Inc. While there has been speculation on exactly which perfumer at IFF created Youth Dew, given the relationship between Estée and Van Ameringen, it is likely that whatever perfumers worked on the project, they worked under close scrutiny. ![]() All in all, a huge success that Estée played for all it was worth - and it was worth a lot! First introduced by Estee Lauder in 1953, this classic scent balances notes. With its spicy scent that radiates casual sophistication, it's perfect for the woman who wants to attract attention at a variety of evening events. A collector could put together a small museum of Youth Dew packages in their various forms: the sprays, the solids, the eau d' this and that. Youth Dew (Brand) Youth Dew perfume for women by renowned fragrance maker Estee Lauder emanates a warm and exotic bouquet. Over the years, Youth Dew has found many incarnations. Along with the gift came financial support in the form of an extention of credit that would not otherwise have been available to her.īacked by Estée Lauder's personal sales skills, Youth Dew took off like a rocked. Israel suggests that Youth Dew, created by IFF perfumers, was Van's gift to Estée. Ten years before the birth of Youth Dew, Estée had formed a friendship with Arnold Lewis van Ameringen, whose collection of companies would, in 1958, be consolidated as International Flavors & Fragrances (IFF) and would soon become the world's largest flavors and fragrance house. The Youth Dew story is told by Lee Israel in her book, Estée Lauder: Beyond The Magic. In fact, for women, Youth Dew represented an opportunity to buy a perfume at the price of a bath oil. New in Box Youth Dew by Estee Lauder Women 2 oz/60 ml Perfumed Bath Oil Classic. ![]() ORIGINAL SOFT YOUTH DEW AKA CINNABAR by Este Lauder 0.5oz PURE PARFUM 2/3 Full. The Estee Lauder Youth Dew Dusting Powder Box gently scents your skin with the classic spicy-amber Youth Dew fragrance while indulging in a blissful moment of elegant luxury. It was the right scent at the right time at the right price. Youth Dew by Estee Lauder 2.25 oz Eau de Parfum Spray NEW OLD STOCK VINTAGE DARK. Save An Extra 10 Sitewide Use code: EXTRA10. While many dismissed it as ordinary, many more flocked to buy it. ![]() Youth Dew was created as a bath oil which could be used as a perfume. Suddenly the money was coming in like never before and, at last, Estée Lauder and her family were on their way to becoming wealthy. Youth Dew was, for Estée Lauder, what La Rose Jacqueminot was for François Coty - the product that opened the door to a whole new universe. She was succeeding slowly, opening new accounts across America, getting her creams into the better department stores, becoming known in a small way. For more than ten years, Estée had struggled to sell her cosmetic creams. Youth Dew was a turning point for Estée Lauder, her family and her family-owned company.
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